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Advertising ROAS Calculator

Calculate return on ad spend and the break-even ROAS needed for an order.

Example scenarioAd ROAS
Seller scenarioOrder ROAS
Order ROAS12.50x
Break-even ROAS1.75x
Profit after ads£17.20
Margin after ads49.1%

Estimate Notice

Calculator results are estimates for planning. Marketplace fees, tax treatment, fulfilment costs, ads and category rules can change the final result.

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Methodology

  1. Divide selling price by ad spend to estimate order-level ROAS.
  2. Divide selling price by non-ad gross profit to estimate break-even ROAS.
  3. Treat marketplace fees separately in marketplace-specific calculators.
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