Amazon vs eBay UK
Compare Amazon UK seller-fulfilled referral fees with an eBay UK business-seller category scenario.
Worked example winnereBay UK
Amazon and eBay both need category-aware checks. Amazon can bring broader search demand, while eBay may be more flexible for certain product types and seller workflows.
Example scenario£32.00 sale / £10.00 product cost
Shipping cost £4.20 and ad spend £2.50 are included in both rows.
ChannelScenarioFeesProfitMargin
Amazon FBMEverything Else referral fee; seller fulfils order£4.80£10.5032.8%
eBay UKBusiness seller, Crafts category£4.64£10.6633.3%
Best Fit
- Amazon: standardised products with broad demand and operational discipline.
- eBay: sellers with varied inventory, category flexibility and marketplace listing experience.
Watch Outs
- Amazon referral fees and fulfilment assumptions can vary sharply by category.
- eBay final value fees, promoted listings and category rules should be verified for the exact product.
Use the calculators
Run your own product numbers next.
FAQs
Which has lower fees, Amazon or eBay UK?
It depends on the category and fulfilment method. Both marketplaces need product-level checks rather than a single blended rate.
Should I sell on both Amazon and eBay?
Many sellers can test both, but inventory, service levels and margin should be modelled separately for each channel.