eBay vs Shopify UK
Compare eBay UK business-seller fees with Shopify UK payment fees for the same seller scenario.
Worked example winnerShopify
Shopify has a lighter fee stack in the worked example, while eBay may still win when its buyer demand reduces the need for paid traffic.
Example scenario£35.00 sale / £11.00 product cost
Shipping cost £4.00 and ad spend £2.80 are included in both rows.
ChannelScenarioFeesProfitMargin
eBay UKBusiness seller, Crafts category£5.04£12.1634.7%
ShopifyBasic plan online standard card£0.95£16.2546.4%
Best Fit
- eBay: sellers who benefit from marketplace search, deal-driven buyers and broad category reach.
- Shopify: sellers who can bring their own traffic and want more control over customer relationships.
Watch Outs
- eBay category fees and promoted listing costs can change the result.
- Shopify apps, payment variants and advertising spend can reduce the direct-store advantage.
Use the calculators
Run your own product numbers next.
FAQs
Is eBay cheaper than Shopify?
Not usually on platform fees alone, but eBay can still be commercially useful if it brings buyers that Shopify would require ads to reach.
Can I use the same price on eBay and Shopify?
You can test the same price, but each channel should still be checked for total customer price, fees and acquisition cost.