Etsy vs Amazon Fees UK
Compare Etsy UK and Amazon UK fee scenarios for sellers deciding between niche marketplace and mass-market reach.
Worked example winnerEtsy UK
Amazon can bring scale, but category and fulfilment assumptions matter. Etsy may be easier to reason about for creative products, while Amazon needs stricter category-specific checks.
Example scenario£35.00 sale / £11.00 product cost
Shipping cost £4.00 and ad spend £2.80 are included in both rows.
ChannelScenarioFeesProfitMargin
Etsy UKStandard domestic order£4.19£13.0137.2%
Amazon FBMEverything Else referral fee; seller fulfils order£5.25£11.9534.1%
Best Fit
- Etsy: handmade, personalised and giftable products where marketplace context supports the price.
- Amazon: products with broader demand, operational discipline and enough margin for referral fees and advertising.
Watch Outs
- Amazon referral fees vary by category and may need a different scenario from this launch model.
- Etsy's fee stack includes listing and payment elements that matter on lower-priced products.
Use the calculators
Run your own product numbers next.
FAQs
Is Amazon more expensive than Etsy for UK sellers?
It depends on product category, fulfilment and ad spend. Amazon fee accuracy usually needs category-specific checking.
Which marketplace is better for handmade sellers?
Etsy is often a more natural first comparison for handmade products, but the right answer depends on margin, demand and fulfilment fit.