Break-even price for handmade sellers
How to find the lowest price that covers costs before you decide what profit you actually want.
Break-even is not the target
Break-even tells you the danger line. It is the price where the sale stops losing money, not the price where the business is healthy.
A good selling price should sit above break-even with enough room for fees, mistakes and reinvestment.
Include boring costs
Packaging, inserts, labels, damaged stock and payment fees can disappear in a quick calculation. They do not disappear from your bank account.
Handmade sellers should also decide how to account for time, even if the first calculator focuses on order-level cash costs.
Use break-even to reject weak offers
Discounts and wholesale enquiries are easier to judge when you know the break-even line.
If a proposed price sits too close to break-even, the order has to offer another clear benefit, such as repeat potential or exposure you genuinely value.