All guidesWholesale · 5 min
Minimum order quantity pricing for sellers
How to decide whether a bigger order actually improves profit or just creates more work.
MOQ should protect the seller too
Minimum order quantity is not just a buyer hurdle. It should make the order operationally worthwhile for the seller.
If a small wholesale order creates the same admin as a large one, the minimum quantity should reflect that.
Model contribution per unit
For each quantity band, calculate revenue, direct cost and shipping or packing impact.
A bigger order is only better if the total contribution and workload make sense together.
Keep cash flow visible
Large orders can tie up materials and production time. Profit on paper still needs enough cash timing to work.
Deposits, payment terms and production lead time belong in the decision.