All guidesPricing · 6 min
Pricing bundles without guessing
How to price bundles so order value improves without giving away the margin you hoped to gain.
Bundles should solve a margin problem
A bundle can lift average order value, reduce per-item shipping pressure or make a gift purchase easier.
If it only exists to discount products, it may create more revenue without better profit.
Add costs item by item
Bundle pricing should start with the cost of every included item, then add packaging, shipping and fees.
Do not assume the bundle is profitable just because the total sale price is higher.
Discount the bundle deliberately
A modest bundle discount can be fine if shipping or acquisition cost per item improves.
The discount should be paid for by a real efficiency, not by wishful thinking.