All guidesPricing · 5 min
When to raise your prices
Signals that a seller's current price is doing too much work for too little profit.
Costs changed but price did not
Sellers often update materials and postage in real life before they update prices in the store.
If your costs have moved, rerun the profit calculation before deciding that the old price is still safe.
Volume is hiding fatigue
A busy product is not automatically a healthy product. High order volume with low profit can create operational stress without enough reward.
If a product sells constantly but leaves little margin, it may be underpriced.
Raise with a reason
A price rise is easier to accept when the product quality, packaging, positioning or service level supports it.
Use numbers to decide the required price, then use merchandising to make the value clear.